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admin · Posted: 2006-11-12, 13:18 **Saudi Elenex 2007 January 29 - February 01 2007**

Demand for Electrical Products Skyrockets, as Growing,
Ever-wealthier Population Drives Construction Boom

Every year, Saudi Arabia’s population of about 26 million is
growing by 3%. Disposable income is rising, thanks to high oil prices and a
vibrant economy. Together, these factors are driving a phenomenal construction
boom in the Kingdom. At the forefront of this building frenzy is the
construction of housing units. Residential areas are expanding at an
unprecedented rate. So are the street, road and highway networks that dissect
and link them. As a consequence, staggering demand has been generated for the
complete range of private sector electricity product, spanning power generation,
transmission and distribution, as well as many other types of electrical
equipment and machinery.

Saudi Arabia’s industrial sector is also thriving, buoyed by strong
petrochemicals and gas activity, as well as cheap raw energy in the top
oil-producing country. This mix of construction activity, and infrastructure and
industry expansion has created in Saudi Arabia one of the world’s most appealing
and opportunity-laden power generation, transmission and distribution markets.

Electricity Sector Projects Worth More than a Hundred Billion Dollars Already
in the Pipeline

The Kingdom’s electricity sector is expanding by a whopping 7% a year. Over the
coming 20 years, projects worth almost $120 billion are going to be undertaken
to satisfy demand for electricity generation, distribution and transmission.
These projects are going to create enormous demand, as well, for subsidiary
electricity-related products and equipment. The Saudi government is currently
spending billions of dollars on constructing and upgrading power plants. But
despite its ambitious, forward-looking power plant plans, the Saudi government
is going to have to rely strongly on foreign investors and suppliers to satisfy
the surge in demand for electricity-related equipment and machinery. An
unparalleled array of investment opportunities in Saudi Arabia exists for
electricity industry players from across the region and the world. Seize them at
Saudi Elenex 2007.

Half a Million New Housing Units in the Pipeline; Demand for Generation,
Distribution and Transmission Equipment Soars

As Saudi Arabia’s construction boom accelerates, to accommodate the living needs
of the country’s growing, ever-wealthier population, half a million housing
units are going to be springing up in the Saudi capital Riyadh alone over the
next few years. In addition, dozens of hotels, office buildings, shopping
centers and other large-scale construction projects are either underway or in
the pipeline. They are all going to need electricity. And since the average
Saudi citizen now has more disposable income, because of high oil prices and the
kingdom’s strong economy, there are going to be many more air conditioners – and
that in turn is going to put additional pressure on the country’s electricity
networks. Existing power generation, distribution and transmission plants aren’t
going to be able to satisfy all the new demand. A huge window of investment
opportunity has been opened for regional and global electricity industry players,
especially since the Saudi government plans to privatize all electricity
services. Producers of modern power and distribution systems, as well as a whole
array of other electricity-related products, are faced with innumerable business
prospects in Saudi Arabia. Of particular interest to Western and regional
investors is going to be the Saudi capital Riyadh – venue for the Saudi Elenex
2007 show. Riyadh’s population is forecast to more than double, from roughly
three million to over six million, in the next seven years.

Since the year 2000, Saudi Arabia’s then-$590 million power generation equipment
market has been growing by around 5% annually. In 1977, the kingdom’s power
plant capacity stood at 4,000 MW. By 2000, it had reached 22,311. And by 2010,
it is expected to hit 50,000 MW. Meanwhile, Saudi Arabia’s oil, gas and
petrochemicals sectors are likely to drive electricity demand for a long time to
come. The country’s industry sector already accounts for about 60% of
electricity sales in the Kingdom.

Saudi Elenex 2007: Meet Top Electricity Industry Players, at the Core of the
Region’s Most Exciting Construction Market

If you attend Saudi Elenex 2007, you will find yourself uniquely positioned, in
the vibrant Saudi capital Riyadh, at the center of the Gulf’s largest
electricity market, surrounded on all sides by an unparalleled construction
boom. The show will constitute an ideal platform not just for maximum exposure
of your cutting-edge power transmission, generation and distribution products to
key electricity sector players and top Saudi decision-makers, but also for the
kind of high-powered face-to-face business meetings and contacts that will take
your company forward in leaps and strides. Everyone who is anyone in the
electricity world is going to be at this exhibition, from distributors and
suppliers, to agents and manufacturers. They’re going to be consolidating brand
image, exploring niches, establishing contacts, expanding markets, and
initiating deals. Be part of the excitement. Participate in a unique,
opportunity-seizing event - Saudi Elenex 2007.